Why is social media important for your PR campaign?

Why is social media important for your PR campaign?

The pervasiveness of social media is hard to ignore. Anyone with a digital device is an online content creator. With everyone on the bandwagon, social media is here to transform our communication methods. In the world of public relations, social media defines the new...
Why do SMEs need Public Relations?

Why do SMEs need Public Relations?

Bill Gates has often been quoted that he would spend his last dollar on public relations, and Sir Richard Branson’s sentiment that a good public relations story is more effective than a front page advertisement reflects the style of his businesses. However, both...
Branding is a Key to Your Business Success

Branding is a Key to Your Business Success

People nowadays are very brand conscious. They do not settle for anything that is considered as an imitation of something else. They really prefer the original and not the fake. But the question is how can a business brand be original and not fake? Let’s face it,...