by vq | Nov 11, 2022 | News
One area of competitive advantage forward-looking companies will gain over others will be in how holistically they respond to the abrupt changes brought about by the Covid-19 pandemic to the world of work. Changing the definition of what the workplace is and how the...
by vq | Nov 11, 2022 | News
A conversation with a friend who is a Human Resources Director for one of the biggest construction companies on the continent sparked a thought about the critical value of organisational culture to the long term sustainability of business. Thinking about it even more...
by vq | Jun 11, 2019 | News
The pervasiveness of social media is hard to ignore. Anyone with a digital device is an online content creator. With everyone on the bandwagon, social media is here to transform our communication methods. In the world of public relations, social media defines the new...
by vq | Jun 11, 2019 | News
Bill Gates has often been quoted that he would spend his last dollar on public relations, and Sir Richard Branson’s sentiment that a good public relations story is more effective than a front page advertisement reflects the style of his businesses. However, both...
by vq | Jun 11, 2019 | News
People nowadays are very brand conscious. They do not settle for anything that is considered as an imitation of something else. They really prefer the original and not the fake. But the question is how can a business brand be original and not fake? Let’s face it,...
